There has been an increase in consumer demand for green goods, allowing many small businesses who offer organic, natural, or green products a high competitive advantage. This new "green competition" is driving economic activity and is stimulating the green industry.
According to "The Big Green Opportunity," renewable energy use has increased 456%, the organic food market grew 238%, and green certifications has grown 180% since 2002.
|The Big Green Opportunity|
Small businesses are going green by purchasing energy-efficient equipment, providing energy conservation training, and using efficient lightbulbs, leading to a reduction in energy waste and high returns on investment.
The survey encourages small businesses to act fast--going green won't always be a competitive advantage, as larger firms and corporations are beginning to adopt green and energy-efficient practices. Going green isn't just an alternative lifestyle; it's quickly becoming an industry norm. Consumer demand for sustainability is higher than ever, so small businesses must seize this opportunity before larger corporations do.